Featured Campaigns
Kopari Beauty
Lip Love Moisture Balm
ROLE
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Captured launch-day content and edited 10+ TikToks communicating Lip Love’s SPF differentiators, including no white cast and no aftertaste
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Sustained launch momentum through 25+ additional social videos and a coordinated PR gifting initiative
RESULTS
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Generated strong earned media value (EMV) through coordinated social media and influencer activations
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Achieved a high organic creator posting rate, with exact figures withheld for confidentiality
Ceramide Launch
ROLE
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Led social strategy from concept through execution, developing a wellness-inspired creative direction and producing campaign content with minimal oversight
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Edited 30+ short-form videos and contributed to the influencer campaign by assembling PR mailers
RESULTS
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Translated a wellness-inspired social strategy into high-impact earned media performance
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Sparked organic creator coverage through targeted PR seeding, sustaining momentum and visibility for the Ceramide launch
Executed Kopari's
LARGEST
PR send to date
Shelby Ann Launch
ROLE
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Supported Kopari’s influencer collaboration with beauty creator Shelby Ann Bell, building on her authentic advocacy and previously viral Kopari content
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Executed Kopari’s largest PR send to date, distributing Brown Sugar Cream Hair & Body Mist to a targeted group of mid-tier fragrance and beauty creators
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Curated the final PR list and managed post-launch follow-up across a substantial network of recipients
RESULTS
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Contributed to successful first-week sales on Ulta.com across the full-size mist and Shelby Ann Bell kit
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Creators shared the collection organically across social media, extending the collaboration’s reach
Golden Aura Launch
ROLE
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Sourced and communicated with established and powerhouse creators whose content aligned with Golden Aura’s elevated, glowy aesthetic
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Created personalized early-seeding PR packages designed to build excitement ahead of the launch
RESULTS
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Built targeted pre-launch awareness among luxury beauty creators through personalized gifting
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Expanded Kopari’s long-term CreatorIQ community, strengthening the brand’s network for future partnership opportunities